Resource: Videos/Recordings

The Secret to Your Success? Get to Know Your Customer

July 27, 2016

It’s not just internal data that has to be part of the strategy. The most innovative media organizations are looking outside their organizations to understand how their customers relate to their content and products. Truly knowing user context provides unique advantages for creating great immersive experiences, including the voice of the customer for better insights, maintaining their advertising value and fostering great customer relationships.

In this webinar, MarkLogic’s CTO for Media & Entertainment, Matt Turner, and Chief Content Officer, Diane Burley, will look at how this data strategy is impacting the industry and how MarkLogic customers like ALM, NBC, and Mitchell1 are finding success connecting with their customers.

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